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📰 News

Cobi Zhang Appointed Group Director, Client Lead At WPP Media

WPP Media has hired Cobi Zhang as the agency's Group Director, Client Lead.

WPP, ‘We are no longer a holding company,’ rolls out new strategy called Elevate28

WPP has launched a major global restructuring, consolidating operations and leadership roles in a bid to save $949 million over the next three years.

Breaking: Starcom Canada Appoints Julia Di Clemente as EVP, Managing Director

Starcom Canada has turned to Julia Di Clemente as the agency's new EVP, Managing Director.

Which Ads Will Canadians See During The 2026 Super Bowl?

​SUPER BOWL LX ads Canadians will see:

Breaking: Sheri Rogers Appointed President of Prospect Media

Sheri Rogers has been appointed as President of Prospect Media, effective January 1st, 2026.

Nicole Bell promoted to Head of YouTube Canada

Nicole Bell takes on a new role as the new YouTube Head of Canada, where she will oversee the Google-owned platform’s content and creator operations.

The 2030 Mandate: Why IBM Says Your AI Strategy Needs to Shift from “Saving” to “Scaling”

“By 2030, AI will no longer be a tool you use to support your business; it will be the engine that defines it.”

The $1.3 Trillion Shift: Navigating the New Era of Systems Planning and AI Search

The traditional media playbook isn't just gathering dust—it’s being rewritten in real-time. As global ad spend hurtles toward a staggering $1.3 trillion by 2026, a massive "power tilt" has occurred.

 📊 Platform Watch

Publicis Passes On The Trade Desk, Issues Warning Memo To Clients

Gokul Rajaram, a Trade Desk board member, resigned, and Publicis Groupe stopped recommending its platform after an audit found issues with fees, billing and the behaviour of its AI tool Kokai.

TikTok Canada and Government Collaboration: A New Era for Social Media?

TikTok and the Canadian government have now reached an agreement that will allow TikTok to continue operations in Canada.

Vividata’s Spatial Gains Momentum With Increased Agency Adoption

Vividata, Canada’s authoritative source for cross-media and consumer behaviour insights, is experiencing increased demand for the company's Spatial as two more agencies come on board.

Bell Media Makes A Big Play For Podcasts

It isn’t even Christmas yet, and Sean Cohan, CEO of Bell Media, has already brought back something new for Bell Media reps to sell: more podcasts.

🫱 Industry Event Calendar

Rep Finder - Do you find yourself exhausted from the hours spent hunting for the right sales rep or struggling to find their contact details?

🗣️ On The Move

On The Move: Media Buyers Edition For March 17, 2026 (Involved Media Canada, Media Experts, Mekanism, True Media Canada)

There have been a few changes in media buying and planning roles. Here are the latest changes at Involved Media Canada, Media Experts, Mekanism, and True Media Canada as of March 19, 2026.

Involved Media Canada Appoints Carieanne Nickerson As Senior Vice President Of Media

Carieanne Nickerson takes on her next career as the new Senior Vice President of Media at Involved Media Canada.

Cobi Zhang Appointed Group Director, Client Lead At WPP Media

WPP Media has hired Cobi Zhang as the agency's Group Director, Client Lead.

On The Move: Media Buyers Edition For March 10, 2026 (PHD, Time & Space Media, OMD Canada )

There have been a few changes in media buying and planning roles. Here are the latest changes at PHD, Time & Space Media, and OMD Canada as of March 10, 2026.

COMMB Appoints Lindsey Talbot As President

COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) has announced the appointment of Lindsey Talbot as President.

On The Move: Media Buyers Edition For March 5, 2026 (Media Experts, KINESSO, BT/A Advertising)

There have been a few changes in media buying and planning roles. Here are the latest changes at Media Experts, KINESSO, BT/A Advertising as of March 5, 2026.

On The Move: Media Buyers Edition For March 4, 2026 (Starcom Canada, VaynerMedia, Publicis Media, Spark Foundry Canada)

There have been a few changes in media buying and planning roles. Here are the latest changes at Starcom Canada, VaynerMedia, Publicis Media, Spark Foundry Canada as of March 4, 2026.

Omnicom Media Canada Appoints Pina Cuffaro As SVP Of Investments

Pina Cuffaro has been appointed SVP, Investments at Omnicom Media Canada.

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🏁 Account Wins

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That’s It, That’s All

Talk to you next week.

— Dave

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