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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Today’s Media Marketplace Recap highlights new hires and promotions across top media and marketing organizations—including Bell Media, The Trade Desk, and Walmart Connect—plus insights into shifting consumer behaviours and major industry collaborations shaping 2025. We also talk about the changing streaming habits among cord-cutters and WPP Media’s new partnership with Pinterest.
Dave
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📰 News
Survey Says: 75% Of Cord-Cutters Ditched A Streaming Subscription In 2025
Many cord-cutters seeking to lower their monthly cable or satellite bills are also reducing streaming costs, according to new research from All About Cookies.
Industry Vets Break Down The Netflix-Warner Bros. Deal, Impact On Advertising
Profectio reached out to Bruce and Devon for an interview about Netflix's latest acquisition, discussing its impact on the media buying industry and potential implications for advertising.
Paramount Launches Surprise Hostile Takeover Bid for Warner Bros, Escalating Post-Netflix Streaming War
Paramount is going nuclear all over Netflix as the entertainment giant has put. hostile bid for Warner Bros. Discovery directly challenging Netflix’s recent US$82.7 billion takeover agreement with the company.
CMDC Announces 2025 YA Future Impact Winners
CMDC announced the winners of its annual YA Future Impact Awards for 2025, marking the 10th anniversary of the awards program.
👧 Guess Who?
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HINT: Before she found her curls and True passion as an Associate Media Director, she was rocking this vintage top.
📊 Platform Watch
WPP Media And Pinterest Forge Partnership: Integrate Cultural Trends For Enhanced Planning
This week, WPP Media announced a new partnership with Pinterest, designed to provide clients with deeper insights for their campaigns.
Breaking Down The Bell Media And Loblaw Advance New Partnership
Bell Media and Loblaw Advance have launched a first-to-market, closed-loop measurement solution for linear and Connected TV advertisers in Canada.
Paramount Launches Surprise Hostile Takeover Bid for Warner Bros, Escalating Post-Netflix Streaming War
Paramount is going nuclear all over Netflix as the entertainment giant has put. hostile bid for Warner Bros. Discovery directly challenging Netflix’s recent US$82.7 billion takeover agreement with the company.
Netflix Acquires Warner Bros. Discovery For $82.7 Billion
Netflix, Inc. has announced a definitive agreement to acquire the Warner Bros. division from Warner Bros. Discovery, Inc. (WBD), which includes its film and television studios as well as the HBO and HBO Max brands.
Rep Finder - Do you find yourself exhausted from the hours spent hunting for the right sales rep or struggling to find their contact details?
🗣️ On The Move
On The Move: Advertising And Media Sales Edition For December 11, 2025
Here are the latest new hires and promotions in advertising, sales, and marketing as of September 16, 2025, featuring companies such as Bell Media, The Trade Desk, Walmart Connect.
Horizon Media Rolls Out MX In Canada, Appoints Emily Malloy As EVP, Client Value
Horizon Media is making a significant investment in MX, the agency’s principal-based buying division, and has appointed Emily Malloy as EVP, Client Value.
Shelley Smit Appointed CEO Of Omnicom Media Canada, Cam Reston Exits
In Canada, Shelley Smit has been appointed CEO of Omnicom Media Canada.
Omnicom Completes $13B Acquisition Of Interpublic, Day One Of The New Omnicom Starts Now
Omnicom has officially completed its $13.5 billion acquisition of Interpublic Group, making it the largest advertising and marketing holding company in the world by revenue and billings.
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See you Tuesday,
— Dave
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