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There is never a shortage of happenings in the Canadian ad industry, this week there was the Optable Connect 2026, DX3, and Amazon Ads unBoxed Toronto 2026. This afternoon the ACA hosted its The Road to Growth: Ad Spend Outlook for 2026 webinar.
We are often asked “What events are coming up?” In the next 3 months there will be a number of conferences, launch events, roadshows, “social gatherings” (just in case the lawyers are reading, and more webinars.
So maybe it is time we help…
Would you be interested in access to an Industry Events calendar?
Dave
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📰 News
Breaking: Starcom Canada Appoints Julia Di Clemente as EVP, Managing Director
Starcom Canada has turned to Julia Di Clemente as the agency's new EVP, Managing Director.
Which Ads Will Canadians See During The 2026 Super Bowl?
SUPER BOWL LX ads Canadians will see:
Breaking: Sheri Rogers Appointed President of Prospect Media
Sheri Rogers has been appointed as President of Prospect Media, effective January 1st, 2026.
Nicole Bell promoted to Head of YouTube Canada
Nicole Bell takes on a new role as the new YouTube Head of Canada, where she will oversee the Google-owned platform’s content and creator operations.
The 2030 Mandate: Why IBM Says Your AI Strategy Needs to Shift from “Saving” to “Scaling”
“By 2030, AI will no longer be a tool you use to support your business; it will be the engine that defines it.”
The $1.3 Trillion Shift: Navigating the New Era of Systems Planning and AI Search
The traditional media playbook isn't just gathering dust—it’s being rewritten in real-time. As global ad spend hurtles toward a staggering $1.3 trillion by 2026, a massive "power tilt" has occurred.
Survey Says: 75% Of Cord-Cutters Ditched A Streaming Subscription In 2025
Many cord-cutters seeking to lower their monthly cable or satellite bills are also reducing streaming costs, according to new research from All About Cookies.
Industry Vets Break Down The Netflix-Warner Bros. Deal, Impact On Advertising
Profectio reached out to Bruce and Devon for an interview about Netflix's latest acquisition, discussing its impact on the media buying industry and potential implications for advertising.
📊 Platform Watch
Bell Media Makes A Big Play For Podcasts
It isn’t even Christmas yet, and Sean Cohan, CEO of Bell Media, has already brought back something new for Bell Media reps to sell: more podcasts.
Amazon Ads unBoxed Toronto 2026, Here Is What Was Announced
Today was a big day for the Amazon Ads team. For the second year in a row, they hosted unBoxed Toronto, where the company unveiled its latest advertising solutions for agencies and brands looking to fully leverage the Amazon Ads ecosystem.
Introducing MTP Intelligence: Meet The People’s Innovative Solution Merging Media, Creativity, and Commerce
Meet The People (MTP), (an international group of independent agencies that includes True Media Canada) recently announced the launch of MTP Intelligence.
Perplexity Abandons Its Ad Strategy, Will This Be A Game Changer Over OpenAI and Google?
However, Perplexity is abandoning its advertising efforts, cautioning that accompanying chatbot answers with ads could lead users to distrust the product.
Exploring WPP Media’s Framework: A New Era for AI in Advertising
WPP Media has developed and released a framework outlining how its business intelligence division will evaluate AI-driven “advertising intelligence” tools and platforms.
Substack sets up shop in Canada, taps ex-Googler as Head of Partnerships
The newsletter space is in a new era, and Substack is aiming to expand its market share in Canada in its latest strategic move. The newsletter platform has officially opened in Canada and hired its first Canadian employee.
Rep Finder - Do you find yourself exhausted from the hours spent hunting for the right sales rep or struggling to find their contact details?
🗣️ On The Move
Breaking: Starcom Canada Appoints Julia Di Clemente as EVP, Managing Director
Starcom Canada has turned to Julia Di Clemente as the agency's new EVP, Managing Director.
On The Move: Media Buyers Edition For February 24, 2026 (WPP Media, Time & Space Media, Gale, Nestle)
On The Move: Media Buyers Edition For February 24, 2026 (WPP Media, Time & Space Media, Gale, Nestle)
On The Move: Advertising And Media Sales Edition For October 16, 2025
Here are the latest new hires and promotions in advertising and sales as of February 24, 2026, including companies such as Roar Communications, PATTISON Outdoor, Sportsnet and Rogers Communications.
On The Move: Media Buyers Edition For February 19, 2026 (Spark Foundry Canada, RONA, Starcom Canada, Carat Canada)
There have been a few changes in media buying and planning roles. Here are the latest changes at Spark Foundry Canada, RONA, Starcom Canada, Carat Canada as of February 19, 2026.
On The Move: Media Buyers Edition For February 12, 2026 (PHD, Spark Foundry Canada, SharkNinja, Glassroom)
On The Move: Media Buyers Edition For February 12, 2026 (PHD, Spark Foundry Canada, SharkNinja, Glassroom)
On The Move: Media Buyers Edition For February 3, 2026 (Mekanism, Groupe Marcelle, WPP Media, Panoply Media)
There have been a few changes in media buying and planning roles. Here are the latest changes at Mekanism, Groupe Marcelle, WPP Media, Panoply Media as of February 3, 2026.
On The Move: Media Buyers Edition For January 29, 2026 (PHD, Publicis Groupe Canada, Cossette Media, Media Experts)
On The Move: Media Buyers Edition For January 29, 2026 (PHD, Publicis Groupe Canada, Cossette Media, Media Experts )
Breaking: Sheri Rogers Appointed President of Prospect Media
Sheri Rogers has been appointed as President of Prospect Media, effective January 1st, 2026.
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Talk to you next week.
— Dave
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