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Did you notice the traditional advertising calendar just got a major jolt with the IAB NewFronts (US) moving to March, signalling a permanent shift toward an 'always-on' buying cycle. For agencies and brands, the window to secure premium streaming and CTV inventory for 2026 is officially open—and it’s more competitive than ever.
Do you think we will see a similar shift in Canada?
Dave
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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📰 News
WPP, ‘We are no longer a holding company,’ rolls out new strategy called Elevate28
WPP has launched a major global restructuring, consolidating operations and leadership roles in a bid to save $949 million over the next three years.
Breaking: Starcom Canada Appoints Julia Di Clemente as EVP, Managing Director
Starcom Canada has turned to Julia Di Clemente as the agency's new EVP, Managing Director.
Which Ads Will Canadians See During The 2026 Super Bowl?
SUPER BOWL LX ads Canadians will see:
Breaking: Sheri Rogers Appointed President of Prospect Media
Sheri Rogers has been appointed as President of Prospect Media, effective January 1st, 2026.
Nicole Bell promoted to Head of YouTube Canada
Nicole Bell takes on a new role as the new YouTube Head of Canada, where she will oversee the Google-owned platform’s content and creator operations.
The 2030 Mandate: Why IBM Says Your AI Strategy Needs to Shift from “Saving” to “Scaling”
“By 2030, AI will no longer be a tool you use to support your business; it will be the engine that defines it.”
The $1.3 Trillion Shift: Navigating the New Era of Systems Planning and AI Search
The traditional media playbook isn't just gathering dust—it’s being rewritten in real-time. As global ad spend hurtles toward a staggering $1.3 trillion by 2026, a massive "power tilt" has occurred.
Survey Says: 75% Of Cord-Cutters Ditched A Streaming Subscription In 2025
Many cord-cutters seeking to lower their monthly cable or satellite bills are also reducing streaming costs, according to new research from All About Cookies.
📊 Platform Watch
Vividata’s Spatial Gains Momentum With Increased Agency Adoption
Vividata, Canada’s authoritative source for cross-media and consumer behaviour insights, is experiencing increased demand for the company's Spatial as two more agencies come on board.
Bell Media Makes A Big Play For Podcasts
It isn’t even Christmas yet, and Sean Cohan, CEO of Bell Media, has already brought back something new for Bell Media reps to sell: more podcasts.
Amazon Ads unBoxed Toronto 2026, Here Is What Was Announced
Today was a big day for the Amazon Ads team. For the second year in a row, they hosted unBoxed Toronto, where the company unveiled its latest advertising solutions for agencies and brands looking to fully leverage the Amazon Ads ecosystem.
Introducing MTP Intelligence: Meet The People’s Innovative Solution Merging Media, Creativity, and Commerce
Meet The People (MTP), (an international group of independent agencies that includes True Media Canada) recently announced the launch of MTP Intelligence.
Rep Finder - Do you find yourself exhausted from the hours spent hunting for the right sales rep or struggling to find their contact details?
🗣️ On The Move
On The Move: Media Buyers Edition For March 5, 2026 (Media Experts, KINESSO, BT/A Advertising)
There have been a few changes in media buying and planning roles. Here are the latest changes at Media Experts, KINESSO, BT/A Advertising as of March 5, 2026.
On The Move: Media Buyers Edition For March 4, 2026 (Starcom Canada, VaynerMedia, Publicis Media, Spark Foundry Canada)
There have been a few changes in media buying and planning roles. Here are the latest changes at Starcom Canada, VaynerMedia, Publicis Media, Spark Foundry Canada as of March 4, 2026.
Omnicom Media Canada Appoints Pina Cuffaro As SVP Of Investments
Pina Cuffaro has been appointed SVP, Investments at Omnicom Media Canada.
Breaking: Starcom Canada Appoints Julia Di Clemente as EVP, Managing Director
Starcom Canada has turned to Julia Di Clemente as the agency's new EVP, Managing Director.
On The Move: Media Buyers Edition For February 24, 2026 (WPP Media, Time & Space Media, Gale, Nestle)
On The Move: Media Buyers Edition For February 24, 2026 (WPP Media, Time & Space Media, Gale, Nestle)
On The Move: Advertising And Media Sales Edition For October 16, 2025
Here are the latest new hires and promotions in advertising and sales as of February 24, 2026, including companies such as Roar Communications, PATTISON Outdoor, Sportsnet and Rogers Communications.
On The Move: Media Buyers Edition For February 19, 2026 (Spark Foundry Canada, RONA, Starcom Canada, Carat Canada)
There have been a few changes in media buying and planning roles. Here are the latest changes at Spark Foundry Canada, RONA, Starcom Canada, Carat Canada as of February 19, 2026.
On The Move: Media Buyers Edition For February 12, 2026 (PHD, Spark Foundry Canada, SharkNinja, Glassroom)
On The Move: Media Buyers Edition For February 12, 2026 (PHD, Spark Foundry Canada, SharkNinja, Glassroom)
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Talk to you next week.
— Dave
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